Why use a Financial Planner?
Personal financial planning is the process by which co-ordinated
plans are developed and implemented through:
ORGANISATION
ANALYSIS
PROBLEM SOLVING
RECOMMENDATIONS
ACTION
A Financial Planner analyses how changing conditions affect
the client. Financial publications like to show lists of ‘hot’ funds
to buy now, but these recommendations change frequently. The
question for the client then becomes whose list should I believe?
With a professional at their side, the client gains an understanding
of how changing economic and market conditions affect a particular
situation. As such, when they make a change in their portfolio,
they know a logical reason is behind it.
What do you think the client would prefer, generalised information
from a journalist or personalised service from a professional
Financial Planner whom they know and trust?
A Financial Planner will take the time to understand the client
and their goals. A Financial Planner makes it their
business to learn about the client, where they are with their
investment programme and where they want to go. From the “getting
to know you” process, a Financial Planner can offer customised
strategies for retirement planning that increase after tax yields,
funding for children’s education and in some cases, planning
for parent’s financial needs in their later years.
A Financial Planner helps make investing more convenient. What
would it take for an individual to develop a personalised investment
programme, monitor their investments and keep track of the paperwork
too? Probably more time than their busy schedule may allow...
In contrast, a Financial Planner offers the client
a professional means of customising their requirements.
A Financial Planner works to deliver information while it’s
still timely. By the time important investment news reaches the
financial media, it may lose its value for the investor.
 A Financial Planner can advise the client about an opportunity
while it still is an opportunity. That’s because a team
of analysts who have access to the latest research data supports
them. When a Financial Planner is chosen, the client puts a team
of investment professionals on their side. The team, plus the
Consultant, offer ongoing advice based on sound independent
research.
A Financial Planner helps a client decide how to allocate their
assets. Owning just one fund isn’t always the best strategy.
Diversifying their investment among a number of different funds
can reduce overall risk. With that in mind, should the client
have two funds, five funds, equity funds, money market funds,
property investments, domestic versus international funds? A
Financial Planner of course can give this advice.
A Financial Planner can make recommendations on a completely
impartial basis. What difference does this advice make?
A Financial Planner can offer a myriad of investment
options from a wide variety of world class investment managers.
A Financial Planner is only truly impartial if their firm does
not offer any proprietary products and if that firm is not owned
or controlled by a financial services company or bank that produces
insurance or investment products. This means the recommendations
a Financial Planner makes are free of possible undue influence
that can occur with planners who work for, or are tied to, a
financial institution or a particular financial product supplier.
"TOTAL FINANCIAL PLANNING ASSESSES
WHERE YOU
ARE NOW, WORKS OUT
WHERE YOU WANT TO GO AND SHOWS
YOU HOW TO GET THERE"
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